Cincinnati – Formica Corporation, the inventor of laminate, introduces The Formica® Laminate Jonathan Adler Collection: nine bold new color and pattern combinations designed to make countertops pop and surfaces shine. Formica Corporation will unveil the new collection at booth N1139 at the Kitchen and Bath Industry Show (KBIS) in Las Vegas.
The collection is the combination of Formica Corporation’s unmatched design flexibility and performance with Adler’s signature aesthetic of irreverent luxury. The new color and pattern combinations are perfect for countertops, backsplashes, vanities, cabinets and more.
“Whether it’s a kitchen, a laundry room or a powder room, designing a space in your home is an incredibly personal experience,” said Amy Gath, vice president of marketing at Formica Corporation.
“Our new collection helps homeowners bring their unique personality into their spaces — from the bold, the glamorous, the classic or the chic — while maintaining the versatility and durability they expect from Formica® Brand Laminate.” Each new Formica® Laminate style in the collection represents a bold update of a classic material:
• Lacquered Linen, inspired by mid-‐century modern furniture, is available in four colors — green, orange, charcoal and crème. It features a glossy finish for a new spin on a classic texture.
• Malachite, inspired by precious stones and patterns of the 60s and 70s, is available in crisp blue and a subtle charcoal, both with a glossy finish.
• Greek Key, a timeless motif made modern with bold color and scale, is available tone-‐on-‐tone with a matte finish in orange, blue and charcoal.
“Formica® Brand laminates are iconic and it has been a dream to be able to include some of my favorite patterns, colors, and motifs in the collection. The uses for laminate are limitless; I can’t wait to use the styles from my collection in my stores and design projects – I want to laminate everything in my life with the new line,” said Jonathan Adler.
The Formica® Laminate Jonathan Adler Collection will be available at Lowe’s® home centers and select kitchen and bath distributors nationwide. To view the complete collection, visit www.formica.com/adler.
About Jonathan Adler
Jonathan Adler is an internationally recognized design and lifestyle brand offering decorative objects, tabletop collections, bedding, bath accessories, gifts, candles, furniture, rugs, pillows, lighting, fashion accessories and more. The company prides itself on its ability to combine a serious design philosophy with a colorful sense of optimism. Jonathan Adler brings style, craft and joy to your home. To learn more about Jonathan Adler, visit www.jonathanadler.com.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-‐800-‐FORMICA™.
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