CINCINNATI  — Formica Corporation, the inventor of laminate, unveils its latest innovation, EliteForm™, a new surfacing technology that transcends the customary limitations of laminate by delivering a more durable and scratch-­‐resistant surface while improving the ability to post-­‐form tighter radius edge profiles.

Formica® Brand Laminate installations featuring the EliteForm™ technology will be on display in the Formica Corporation booth N1139 at the 2015 Kitchen and Bath Industry Show in Las Vegas on January 20 – 22.

“One of our core company philosophies is to constantly push the boundaries of what is possible with laminate while continuing to improve the integrity and functionality that Formica® Brand Laminate is known for,” said Amy Gath, vice president of North American marketing. “This new technology is groundbreaking in that it offers a more durable surface with a broader assortment of finishes in our residential catalog.” With the introduction of EliteForm™, two existing Formica® Brand finishes now join the residential horizontal lineup — Artisan™ and Gloss. In the past, these finishes were restricted to light-­‐duty horizontal applications, but are now suitable for a wide variety of applications. These finishes will be in several of the new Formica Corporation product lineups for 2015. EliteForm™ surfacing technology will be available on all Formica® Brand Laminate products. For additional information or to request a sample, visit About Formica Corporation Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit or call 1-­‐800-­‐FORMICA™. About Formica Group Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.

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