JASPER, IN -- In a move to further Kimball Office’s strategic branding efforts, the manufacturer is excited to welcome David Fields to its team as the director of Brand Strategy. Fields’ focus is to implement effective brand positioning across all marketing and sales touch points as well as develop product launch and campaign concepts that support the manufacturer’s goals.
“David’s extensive experience in market research and building and sustaining organizations’ brands is critical to continuing Kimball Office’s momentum within the architecture and design, office furniture dealer, and facility management communities. His strategic thinking and project management skills will strengthen our share of voice in key markets and ensure we are meeting clients’ demands with creative and functional solutions,” said Allen Parker, vice president of marketing, products, and sales for Kimball Office.
Fields has a wide range of experience spanning the marketing and advertising industry, consumer goods and publishing. “Kimball Office has an excellent reputation for quality and sustainability, and I’m excited to expand on the manufacturer’s messages to ensure brand consistency and effectiveness,” said Fields.
Previously, Fields directed North American marketing efforts for Bath Fitter, where he was responsible for directing the marketing strategies for more than 200 corporate and independent locations. Fields received his MBA from the Belmont University Massey Graduate School of Business in Nashville, TN, and has a certificate in marketing research from the Burke Institute in Covington, KY.
About Kimball Office:
Kimball Office has been transforming workspaces for over 40 years with an ever-widening breadth of relevant, sustainable office furniture solutions. As one of America’s most respected environmentally-conscious contract office furniture manufacturers, they provide architects, designers, facility managers and employers with open plan system solutions, both modern and classic desking and a range of seating options. The company is a brand unit of Kimball International Inc., a $1.2 billion publicly traded company headquartered in Jasper, IN.
Source: Kimball Office
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