OAKLAND, CA – Feeney Inc., well known for its premier CableRail stainless steel railing assemblies, and DesignRail® aluminum railing systems, recently announced a partnership with King Architectural Metals. With offices in Dallas, Baltimore and Los Angeles, King Metals provides Feeney with a unique opportunity to expand distribution channels and build brand awareness by offering Feeney CableRail and DesignRail® products as the only cable railing products distributed by King Metals. With an expansive geographic footprint, vast inventory, and same-day shipping policy, King Metals is a leading national ornamental and architectural metal supply house serving customers across the United States and beyond.
Feeney Vice President of Business Development, Del Leutbecher, said, “Instead of working directly with hundreds of small businesses and contractors, we will be able to service them through the distribution base of King Metals, a company with an excellent reputation in the industry. Feeney will directly benefit from the prolific marketing efforts performed year-round by King Metals, including both digital and direct marketing campaigns in the form of quarterly and annual product catalog and catalog update mailings; and newsletter distribution to tens of thousands.”
In partnership with Feeney, King Metals can now offer a high quality, competitively priced, stylistically versatile cable railing product to their customers, as the Feeney, Inc. CableRail and DesignRail® products fill an existing style, design and price gap. King Metals plans to offer a full range of Feeney products, including CableRail stainless steel railing assemblies, Quick-Connect® auto-locking cable fittings and DesignRail® aluminum railing systems.
“King Metals offers over 9,000 products, limited only by the imagination of our customers,” says Larry Robertson, director of marketing and advertising for King Metals. Excited about the prospect of offering Feeney products, Robertson said, “Feeney provides a superior product. King Metals has a high standard for products associated with our brand, and we see our partnership with Feeney as a good match—a marriage of two brands with long, solid reputations behind us.”
Feeney, Inc. is a leading manufacturer of high quality stainless steel and aluminum architectural products and railing systems. Their products for exterior, interior, residential and commercial applications include CableRail stainless steel railing assemblies, Quick-Connect® auto-locking cable fittings, DesignRail® aluminum railing systems, Sta-Lok® stainless steel rods, Lightline® door canopies and the Trellis Collection line of garden trellises. For 66 years, the Oakland, California-based company has been committed to building innovative, high quality, easy-to-use products that offer simplified solutions for construction professionals and DIY homeowners. To find a dealer near you or for more information, please visit www.feeneyinc.com.
About King Architectural Metals
For three generations, King Architectural Metals has been the largest provider of decorative and ornamental metals to welders, fabricators and artisans in North America. With over 9,000 products in stock and the best customer service in the industry, King Metals meets the needs of their customers with same day shipping from Los Angeles, Dallas and Baltimore. You are invited to learn more about King Architectural Metals, their vision and wide assortment of products by visiting www.kingmetals.com.
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