OAK BROOK, Ill. – Elkay, a leading U.S. cabinetmaker and manufacturer of sinks and faucets is launching a mobile showroom tour. Bringing a showroom experience to life at the local level, Elkay will take everything – including the kitchen sink – on the “Heart of the Home” mobile showroom tour immediately following the Kitchen & Bath Industry Show. which concludes on February 6, in Las Vegas. The Heart of the Home tour will run through May, starting in the New Orleans, Louisiana market, then moving to the Miami, Florida area, and climbing the East coast.
“Kitchens are personal,” says Scott Fettig, director of product marketing, wood products. Fettig continues, “And while most of us are adept at using virtual tools for inspiration, planning and design, nothing beats an in-person, hands-on showroom experience with a designer or friend to bring those dreams to life. Elkay is excited to make that hands-on experience a reality through Heart of the Home local events in 16 cities across the country this spring.”
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In every mobile showroom event city, Elkay cabinet and sink/faucet partners will host consumer and designer training events. “The Heart of the Home Tour is a great way for our business partners to showcase their relationship with our company and our brands,” remarks Lou Katz, channel marketing manager, traditional cabinets. Katz adds, “We know that showrooms can’t possibly feature all our products, so this is a way to create local enthusiasm and highlight the latest in door style, material and finish trends.”
The 44-foot Heart of the Home showroom on wheels features seven displays, plus several iPads with additional product information, a variety of sample doors, and two flat screens looping some of the company’s vast library of completed room images. The exterior of the Elkay mobile showroom is wrapped with 3D kitchen imagery.
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Each Heart of the Home tour stop has pre-event promotion on Elkay branded websites and social media pages. In addition, a full tour schedule and map is available at Elkay.com. Since 1920, Elkay has been making innovative products and delivering excellent, domestic customer care. Headquartered in Oak Brook, Illinois, Elkay expanded its commercial offerings over four decades ago, and today delivers world-class sinks, faucets, foodservice fixtures, water coolers, drinking fountains and award-winning rapid bottle filling stations. Additionally, Elkay Wood Products is one of America’s leading cabinetmakers with eight brands in the marketplace. Like your family, the Elkay family has values and traditions that endure; for almost a century, Elkay has been an American-owned and operated company, providing thousands of jobs that support our families and communities.
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