LOS ANGELES, CA -- A leader in paint and color design, Dunn-Edwards Paints has enhanced its designer-preferred Perfect Palette color system with the Then, Now & Forever collection of 300 new colors to offer designers, architects and consumers the most complete, well-researched palette for any project.

Then, Now & Forever builds off Perfect Palette to offer a complete range of 1,996 colors. "While Perfect Palette was a fantastic starting point, color and design constantly evolve," said Sara McLean, color marketing manager at Dunn-Edwards Paints, "Then, Now & Forever reflects on the past and future of color, making it easier than ever to specify historic colors with complete accuracy or choose from designer trending colors with total confidence."

Of the 300 new colors, 142 are historically accurate colors inspired by architecture of the American West. Dunn-Edwards and the Architectural Resources Group, an architecture firm focused on historical preservation and renovation, analyzed a range of hues from more than 300 years of Southwestern architectural history. From Missions to Victorian to Mid-century Modern, building styles from the 1600s to the 1900s contributed to color schemes representative of the American Western culture.

Then, Now & Forever derives color inspiration from buildings past and future. Dunn-Edwards brought Mark Woodman, color forecast expert and past president of the Color Marketing Group, in on the final review to ensure we had the correct set of 300 colors for design professionals. The new color system also identifies 158 popular, trending colors that have become the new classics for design professionals. Touching the entire color spectrum, this palette offers a greater range of grays and browns, as well as blues and oranges.

"We discovered that new trending colors worked well to create a full palette that also blended with the historic colors," said Mark Woodman.

The 300 new colors will be integrated seamlessly into the new Perfect Palette display, color library, color album, fandeck and designer travel kit for easy selection on-the-go. To support the launch of the new collection, Dunn-Edwards will introduce a new array of digital tools, including InstaColor, a new mobile app, and ColorView, a color rendering tool that allows you to upload a picture of a room and paint it virtually. Professionals can download color swatches into an expanded range of programs, including Adobe Illustrator, REVIT and Sketch-Up. And, for the first time ever, with Color-Ark Home consumers will have the opportunity to store their color purchases in an online database for future reference.

"Combining art, science and technology, including color software to digitally analyze the color space, we wanted to be certain that our color selection process was comprehensive and complete," said McLean.

About Dunn-Edwards Corp.:

Dunn-Edwards has produced and sold premium paint products for more than 85 years and is the #1 Choice of Painting Professionals based on an independent study where licensed painting contractors in Los Angeles, San Diego and Phoenix overwhelmingly selected Dunn-Edwards as the paint they would use on their own homes. With more than 115 company stores in California, Arizona, Nevada, New Mexico and Texas, and more than 60 authorized dealers throughout the Southwest, Dunn-Edwards is one of the nation's largest independent manufacturers and distributors of architectural paints and paint supplies. Dunn-Edwards international presence includes authorized dealers in China, Guam, Korea, Lebanon, Lithuania, Mexico, Philippines and Singapore. The company is dedicated to a greener by design philosophy and produces its coatings in the world's first and only LEED Gold-certified manufacturing plant. Based in Southern California, the company is composed of approximately 1,500 employees. For more information, please visit DunnEdwards.com

Source: Dunn-Edwards Corp.