HIGH POINT, NC – Drexel Heritage Furniture will introduce its new case goods Options Finishing Program to retailers at High Point Market. The program allows a customer to choose items from some of Drexel Heritage’s most popular collections, customizing by selecting one of 29 Drexel Heritage wood finishes or 24 Drexel custom paints at no upcharge.
“Drexel Heritage is known for customization,” said Carl Bundy, Vice President of Drexel Heritage Case Goods. “We recognized retailers, designers and clients appreciated our custom options, so we’ve created a finish program where the pricing is easy and the complexity of choice just comes down to personal preference.”
The program features the “European Lifestyle” collections from Drexel Heritage. These include the newly introduced Viage™ (from 2012’s October High Point Market launch), European Market, Belle Maison and Celladora. Any piece from these collections is available at one set price, with a choice of collection wood finishes and Drexel custom paint finishes.*
*Heritage finishes, Hues and Premium Hues Custom Finishes are available, but at a slight upcharge.
About Drexel Heritage Furniture:
Drexel Heritage Furniture offers furniture for every room in the house, including the living room, dining room and bedroom. Sold in retail stores across the United States and globally, Drexel Heritage has been in business for more than 100 years. Headquartered in High Point, North Carolina, Drexel Heritage is part of Furniture Brands International, which produces, sources and markets many of the best-known brand names in the industry – Thomasville, Broyhill, Lane, Hickory Chair, Henredon, Pearson, Lane Venture and Maitland-Smith.
Source: Drexel Heritage Furniture
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