Greensboro, N.C. - Columbia Forest Products, North America’s largest manufacturer of hardwood plywood and veneer, announces the launch of its new corporate website, which follows a corporate rebranding package introduced last year.
The new website (http://www.cfpwood.com) offers information, inspiration and answers for architects, designers, furniture manufacturers, cabinet shops, woodworking professionals and others who use hardwood plywood and veneer to produce fine finished goods.
The new website is characterized by a clean, lighter look along with easy, streamlined navigation and readability on all devices – desktops, laptops, tablets and smartphones.
“We have redesigned the website to enhance the user experience,” Todd Vogelsinger, Columbia’s Director of Marketing, stated. “The site contains the same valuable information it always did, plus more. Now, it’s just easier to access, review, download and share. We feel it’s really going to boost our mission to help customers of all types optimize our products for their specific needs,” he added.
Among the special content features of the website is a new Product Visualizer function, enabling site visitors to view nearly 40 products and finishes as they might appear on finished products. This easy-to-use tool also allows panels to be viewed in either horizontal or vertical orientation – and in residential or commercial scenes.
“We’re making it easier than ever to evaluate different woods and finishes and ‘drill down’ to the most preferred options,” Vogelsinger says. “It’s a feature that our customers have been using to help their own customers choose the looks they prefer.”
Other notable new or expanded website functions and content include:
• Project Gallery
A larger Project Gallery that showcases professional projects completed that use Columbia’s decorative hardwood plywood or veneer products – a great resource for design ideas and inspiration.
• PFN® Profiles in Quality
An expanded Profiles in Quality section demonstrates the excellent work of PureBond® Fabricator Network members. Each of these fabricators has made a commitment to construct environmentally responsible products for residential and commercial interiors using Columbia’s PureBond® formaldehyde-free hardwood plywood.
• Where to Buy Columbia Products
A comprehensive, easy-to-use search mechanism for finding PureBond® Fabricator Network members, wholesale distributors, and retail locations selling Columbia’s products – including most Home Depot stores across the United States.
• Behind the Wood Blog
Behind the Wood, Columbia’s industry blog that covers not only the latest developments in the wood industry, but also Columbia’s efforts to expand and improve products being offered to the market.
• Comprehensive Informational Resources
A wealth of informational resources designed to support architects, designers and others in creating beautiful and functional residential and work spaces on a global basis. These include green standards, which are of growing interest and popularity in the market.
Similarly, a robust Resource Library consists of technical documents, reference guides and forestry information – one of the industry’s most comprehensive one-stop locations to access such information. For example, Columbia’s popular Hardwood Plywood Grading Guides are now available in English- and French-language versions.
• Columbia Innovations
Columbia Innovations, the company’s initiative to offer its award-winning PureBond® healthy, formaldehyde-free technology to companies outside the industry for use in their products.
According to Vogelsinger, the new website’s content and functionality reflect a larger purpose. “Not only are we North America’s largest producer of hardwood plywood panels and veneers, but we want to be the most important resource for answers when it comes to the highest value options for healthy, beautiful all-wood materials used in furniture, cabinetry, fixtures and furnishings.”
Vogelsinger also reported that later expansion of the website will include a new password-protected area for Columbia’s fabricator and distribution partners, aimed at streamlining communications and providing easy access to information from any device.
About Columbia Forest Products
Established in 1957, Columbia Forest Products is North America’s largest manufacturer of decorative hardwood plywood and hardwood veneer. It is a leader in sustainable forestry, as well as in developing innovative and environmentally friendly technologies and products for healthy indoor living.
Columbia Forest Products has provided fine decorative hardwood plywood veneer panels to North American fabricators for nearly 60 years. The company is committed to offering the industry’s widest product selection, manufactured in efficient, technologically advanced mills, and backed by exceptional service and product support.
Source: Columbia Forest Products
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