Grand Rapids, MI – Lisa C. Young has joined BIFMA International as its Chief Marketing Officer. In this newly created role at the contract furniture industry’s leading trade association, Young will direct all branding, marketing, education, and advocacy related activities. “Development of a strong brand presence is critical to success in today’s marketplace,” said Executive Director Tom Reardon. “Lisa’s experience and talents in this area will be essential to BIFMA’s continued growth and industry leadership.”
Young currently serves as the president of the American Marketing Association of West Michigan and is a board member of the Grand Rapids Civic Theatre. Prior to joining BIFMA, she was the marketing director of a regional law firm and spent time as a public relations consultant for multiple clients, including office furniture manufacturers.
She has served in various volunteer roles with the American Heart Association, March of Dimes, LOOP afterschool programs, Managing Partners Diversity Collaborative, and the Women’s Resource Center, among others. She is a graduate of Grand Valley State University, the Center for Community Leadership’s Rising Women Leaders program, and the Woodrick Diversity Learning Center’s Institute for Healing Racism program.
BIFMA is the not-‐for-‐profit trade association for business and institutional furniture manufacturers. Since 1973, BIFMA’s role has been to sponsor the development and refining of current and future standards, educate on their importance and application, and translate their necessary complexity into more easily understood and implemented formats. BIFMA also monitors the state of the industry, serves as a forum for member cooperation and collaboration, interacts with international counterparts, and advocates for regulatory conditions that foster value and innovation.
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