Charlotte, NC - Cefla North America, a leading provider of finishing, decoration and digital printing solutions for wood, metal, glass and other applications, is pleased to announce the hiring of its new Marketing Manager, Jacqueline Liger.
Liger comes to Cefla North America with an extensive background in marketing, communications and event planning, including more than seven years in the woodworking industry. Overall, she has more than 10 years of experience both the U.S. and Europe.
At Cefla North America, Liger will be responsible for developing and implementing new strategic marketing communication initiatives and building a strong public relations network. She will also manage events and trade shows, provide support to the field sales teams, and maintain a strong brand identity and presence for the company’s North American businesses; woodworking and dental equipment and furnishings.
“We are very pleased to have Jacqueline join Cefla. Her expertise will allow us to successfully communicate our commitment and spirit of innovation to our current and future customers,” says Massimo di Russo, Vice President of Cefla North America.
Liger is a graduate of Winthrop University in Rock Hill, SC and the French Institute of Communications in Paris. She is fluent in English, Italian and French. Prior to joining Cefla, Liger spent the last two years providing strategic consulting and marketing services to a variety of local and international companies. She lives in North Carolina with her husband and two children.
Cefla North America offers the broadest range of finishing and coatings application equipment on the market today. Cefla has solutions to coat virtually any substrate; wood, metal, glass, plastics and composites. Spray equipment, roll coaters, vacuum coaters and many other automated systems help customers involved in furniture, panel processing, casegoods, flooring and dozens of other industries be more successful.
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