San Diego - Cali Bamboo, a premier manufacturer of green building materials made primarily from bamboo, announced its latest Fossilized® bamboo flooring line.

For homeowners looking for an eco-friendly flooring option with the look and feel of reclaimed hardwood, Cali Bamboo’s new Rustic line of Fossilized® bamboo flooring features matte, hardwax oil finishes and unique saw mark surface textures. Built on Cali Bamboo’s proven Fossilized® strand woven manufacturing process, these floors maintain the hardness and durability synonymous with the Cali Bamboo brand and are backed by an industry-leading 50-year warranty.

To celebrate the launch, Cali Bamboo and the Habitat for Humanity of Greater Los Angeles' (Habitat LA) ReStore present a philanthropic collaboration called the 2014 Green Floor Hand Up. Habitat for Humanity offers a hand up, not a handout to hardworking, low-income families by offering them affordable homeownership and home repair opportunities. For every square foot of Cali Bamboo’s new line of Rustic Flooring sold in 2014, Cali Bamboo will donate a square foot of sustainable bamboo flooring to the Habitat LA ReStore, benefiting families in the greater Los Angeles area.

“We are honored to support Habitat For Humanity’s mission with our new line of Rustic Flooring,” said Jeff Goldberg, Founder and CEO of Cali Bamboo, “Through the end of the year, customers can make a positive impact in the community by purchasing this exciting new flooring line from Cali Bamboo.”

Cali Bamboo’s Rustic line of Fossilized® bamboo flooring comes in two colors: Beachwood, a fresh whitewash hue, and Barnwood, a deep, dark walnut color, both of which feature a weathered and worn rustic texture reminiscent of reclaimed hardwoods. With matte and low-gloss finishes trending in the flooring industry, Cali Bamboo has designed this line of flooring with a hardwax formula, giving the floor a simple and unpolished look, perfect for décor that incorporates natural elements. Oil finishes penetrate the wood and effectively strengthen and protect the floor while revealing and complementing the natural grain and patina of the wood.

For more information on the 2014 Green Floor Hand Up and Cali Bamboo’s Rustic Bamboo Flooring, visit today or call toll free: 1-888-788-2254 to request FREE samples.

About Cali Bamboo

Headquartered in San Diego, Cali Bamboo manufactures green building materials made primarily of bamboo — one of the world’s most durable, sustainable and renewable materials. Founded in 2004, the company has become a model of how individuals, businesses and communities can implement modern design while maintaining structural strength and environmental integrity. Cali Bamboo services residential and commercial building projects across North America with a wide range of products including bamboo flooring, fencing, composite decking, plywood and more. Included in the Inc. 500|5000 list of fastest-growing private companies for the last 6 years, Cali Bamboo strives to make a positive difference in the future of the planet.

About Habitat for Humanity of Greater Los Angeles

Habitat for Humanity of Greater Los Angeles (Habitat LA) strives to eliminate substandard housing through advocacy, education and partnership with families and individuals in need to build decent, sustainable and affordable housing. Since 1990, Habitat LA has built and repaired more than 1,000 homes locally and worldwide, transforming the lives of hundreds of individuals. Habitat LA is a GuideStar® Valued Partner and has achieved the coveted Charity Navigator 4-Star rating awarded to non-profits for sound fiscal management and commitment to accountability and transparency. For more information, please visit or call 310-323-4663.

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