NAZARETH, Pa. – C.F. Martin & Co. is continuing to expand its already deep-rooted relationships in the country music world with the announcement of its new brand marketing consultant Kate Richardson, who runs the well-respected Richlyn Marketing in Nashville with her partner Lynn Tinsey. Martin Guitar selected Richlyn Marketing for its top-tier artist relations and marketing consulting. The firm will focus on strategic partnerships in aligning the Martin brand with artists, events and media outlets and increasing Martin’s brand awareness amongst the music industry in Nashville.
"We are honored to be selected by C. F. Martin & Co., to represent their iconic brand," said Richardson. "It is an exciting time to be a part of the Martin family, and we look forward to introducing great artists to these amazing instruments and strings."
"We are thrilled to have Kate Richardson and Lynn Tinsey of Richlyn Marketing join the Martin family," said Amani Duncan, Vice President of Brand Marketing for Martin Guitar. "Their combined exceptional expertise and enthusiasm for the Martin brand will greatly bolster our work together and enhance our relationships in the Nashville music community moving forward."
Kate Richardson is a music industry veteran, with over 20 years of experience in marketing and public relations. She was the former Director of Marketing at Gibson Guitars, and prior to that served as manager of interactive marketing at CMT and TNN. Richardson has also coordinated marketing and public relations campaigns for a roster of impressive music stars and project clients such as John Oates, Alison Krauss, Country Music Association, Nashville Songwriters Hall of Fame, Loretta Lynn, Yo-Yo Ma and Bela Fleck.
Lynn Tinsey brings over 18 years of marketing experience and a proven record of success in strategy and advertising development, consumer research and media placement. Previously, Lynn worked with Procter & Gamble developing targeted marketing programs for consumers and professionals. With Richlyn Marketing, Lynn has worked with a variety of clients including corporate, non-profit and music industry professionals.
Source: C.F. Martin & Co.
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