NORWALK, CT — The National Hardware Show® is the perfect location for BLACK+DECKER™ to introduce the iconic brand’s new identity to tens of thousands of industry professionals who attend the National Hardware Show each year. This year’s event is May 6th-8th at the Las Vegas Convention Center (LVCC).
“Over the years BLACK+DECKER has consistently provided consumers with innovative, affordable, and quality products. As a result of this, the brand is deeply entrenched in and around the home,” said Frank DeSantis, Director of Brand Marketing. “The BLACK+DECKER brand extends beyond product features and product innovation, it is about being honest, intuitive, involved and thoughtful. Everything we do will be focused on giving people the products, the knowhow and the support to get their job done.”
Celebrating its 69th year, The National Hardware Show is excited to welcome BLACK+DECKER back to the Show floor as an exhibitor. “BLACK+DECKER’s presence will enhance the show for many of our buyers, attracting new buyers and industry professionals who will come to see what the new look and feel will mean for them,” said Richard Russo, Vice President National Hardware Show.
The National Hardware Show offers BLACK+DECKER an audience of industry buyers that match the company’s diversified product categories. From Hardware to Housewares the National Hardware Show has 15 unique product categories attracting attendees from all over the world.
According to BLACK+DECKER’s Senior PR Manager, “We chose to participate in the show this year in order to showcase the new BLACK+DECKER brand to the enthusiasts and experts at the Hardware Show. Those in the field will understand not only the legacy of the BLACK+DECKER brand, but our vision for the future. It’s a future in which BLACK+DECKER provides the very best in performance for any project or experience around the home, across all our product categories.”
So far, the National Hardware Show has more than 98 percent of its available floor space sold as exhibitors from across all categories are lining up to participate in the industry’s biggest event, according to Russo.
“We are extremely pleased with the response we are getting from the exhibitors,” he says. “We have a fantastic representation of manufacturers across all the categories - ranging from companies that are new to the industry to the large bellwether brands, like BLACK+DECKER.” The 2014 National Hardware Show promises to be bigger and better than ever with enhanced product categories, exciting special events and limitless networking opportunities. Registration is now open for the show.
Since 1910, BLACK+DECKER has been setting the standard for innovation and design of power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and other home improvement products. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing and marketing powerhouse with a broad line of quality products used in and around the home. When users need to get work done, they trust BLACK+DECKER for the products that will do the job efficiently and reliably. For more information on BLACK+DECKER 's extensive line of products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook and Twitter.
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