Grand Rapids, MI - BIFMA is pleased to announce that Jessica Rohloff has joined the staff as Marketing Manager to oversee communications and marketing activities promoting the organization and its services. Jessica comes with nearly 10 years of professional experience in marketing - both online and offline - and community management experience.
“I’m honored to become a part of the BIFMA team. I’m looking forward to working with the organization’s members and the people our work affects” Jessica said. “I’m a deep believer in the power of the trade association model; and BIFMA has established a leadership reputation in the contract furnishings market”.
As Marketing Manager, Jessica will be involved in managing the 360 Leadership Conference communications and event planning, promoting the level sustainability standard and coordinating educational programs, to name a few responsibilities. BIFMA has recently undertaken an outreach to commercial interior design professionals where Jessica will work to increase awareness of the industry’s capabilities.
“Jessica is an excellent marketer, and we’re excited to have her," said Tom Reardon, Executive Director of BIFMA. "Her joining our team is a sign of our strong commitment to the commercial furniture industry, and I've no doubt she will do a fantastic job for us."
Jessica's past experience includes launching the Yelp.com community in New Orleans in 2010 and founding the New Orleans chapter of NetSquared (Net2NO). She is a graduate of Tulane University, where she earned both her B.A. and M.A. in English Literature.
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