Prince George, B.C. – The Central and Northern Forest Industry and USW Locals 1-424 and 1-425 have put forward a seven-week awareness campaign under the joint Safety Health Awareness Research Program (SHARP), in partnership with WorkSafeBC. The campaign will see two ads rotating on all northern TV stations airing from Kamloops to northern BC borders. The campaign will focus on drugs and alcohol in the work place, as well as their use while enjoying the holidays with friends and family. The other ad will emphasize how important locking out equipment is before performing repairs.
“Safety is everyone’s business and using common sense saves lives at work or on personal time,” said SHARP trustee Brian O’Rourke, Health and Safety director for USW 1-424. “This year has seen too many deaths and disasters affecting workers, families and communities so the message is clear: Work safe, Play safe, and Drive safe – Don’t take the risk”
“The estimated total cost to implement this campaign from all partners is $20,000,” said WorkSafeBC Community Relations director Scott McCloy. “We believe this is a very small price to pay as we strive to get this message out and prevent a serious injury or even fatality. It’s about protecting your life, livelihood and family; that’s what’s important.”
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