NEW BRITAIN, CT - Stanley Black & Decker formed one of its largest recorded global partnerships with the Futbol Club Barcelona.
Stanley Black & Decker is showcasing its brands during soccer matches and providing fans access to unique experiences, including sharing a plane with the team and learning for FC Barcelona’s coaches in training facilities. The activities will be supported by Stanley Black & Decker presence within all of the club’s distribution channels. The partnership includes power tool, hand tool and security brands: STANLEY, BLACK+DECKER, DEWALT and FACOM.
The strategic partnership will include LED advertising during the team’s global match broadcasts to more than 200 countries each week along with exposure on Barca TV, the website and the club’s social media platforms.
“This partnership with FC Barcelona demonstrates our continued investment and ongoing commitment to sport in general, and to the world of football in particular,” said Scott Bannell, vice president of brand management and licensing at Stanley Black & Decker.
Earle Smola, director of brand design and sponsorships for Stanley Black & Decker, said, “Coupled with exclusive in-store promotions and unique live events, this partnership will heighten global brand exposure to our key target audiences. Beginning next month, the 2015 Global Striker Challenge promotion will launch in 19 countries, resulting in winners and guests coming to Barcelona from around the world in early 2015 to take part in the ultimate FC Barcelona experience.”
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