ARCHBOLD, OHIO –WoodTrac Ceiling Systems announced the addition of Southeastern Associates, Inc. for their representation in the southeast markets which includes Georgia, Alabama, Florida, Tennessee, and Mississippi. Southeastern Associates, Inc. will be working to broaden WoodTrac’s marketing network with distribution and dealers.

“WoodTrac is a decorate alternative to a fairly traditional market,” says Paul Roberts, president of Southeastern Associates, Inc., “I think together we will create a mutually profitable partnership as we introduce a new innovative product to the market,” stated Roberts.

Southeastern Associates, Inc. is a wholesaler provider of lumber, plywood and millwork, specializing in the representation of companies manufacturing installed products. They will be dedicating their time to representing WoodTrac’s highlighted product features, developing sales relationships with consumers, and ultimately educating builders and homeowners on the application, installation and flexibility of the product.

“Sauder Woodworking has such a history of attention to quality and a commitment to customer service, we are delighted to have the opportunity to introduce WoodTrac Ceiling Systems to our markets in the Southeast,” said Bill Weaver, principal and co-owner of Southeastern Associates, Inc. “We are excited with the opportunity to represent such a fine manufacturer as Sauder and look forward to a long business relationship and great success in the southeast market.”

For more information on WoodTrac Ceiling System by Sauder and the growing sales team, visit<>.

About WoodTrac by Sauder

Headquartered in Archbold, Ohio, Sauder Woodworking Co. is North America’s leading producer of ready to assemble furniture and the nation’s fifth largest residential furniture manufacturer. Sauder also sources furniture from a network of quality global partners, including a line of office chairs that complement its residential and light commercial office furniture. Its newest product, WoodTrac by Sauder, makes better ceilings a reality. Easy-to-follow installation instructions are available on<> and videos are available on YouTube.

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