TORONTO -- The 2011 edition of the Woodworking Machinery & Supply Expo (WMS), Canada's premier woodworking event, is moving to the state-of-the-art Direct Energy Centre with the new dates of October 27-29.

WMS had previously been scheduled to return to the International Centre in Mississauga, ON, one month earlier.

Official announcement of the relocation of WMS to the Direct Energy Centre ends months of negotiations by Vance Communications Canada to find a venue that will best meet the expectations of attendees and exhibitors.

The Direct Energy Centre, located near downtown Toronto, is Canada's largest convention facility. It is located about 1 mile away from the Toronto City Airport, hub of up-and-coming Porter Airlines. Porter offers non-stop service from throughout eastern and central Canada, plus several U.S. cities. The DEC is one of the world's most environmentally responsible exhibition and convention facilities and is recipient of numerous awards.

Reduced Exhibit Space Rates
A significant impact of the move is that exhibit booth rates will be reduced below those of recent WMS shows. Past and prospective exhibitors can expect to receive 2011 space applications soon from Hall-Erickson Inc., show management of WMS..

Steve Reiss, vice president of Vance Communications Canada, owner of WMS, said, "We are extremely excited at the prospect of bringing WMS to the Direct Energy Centre. The move not only allows us to offer exhibitors lower booth rates but to provide exhibitors and attendees all of the comforts and amenities afforded by a world-class convention facility."

WMS will attract thousands of furniture, cabinet, millwork and other secondary wood product manufacturers to view displays by leading international manufacturers and Canadian distributors of woodworking machinery, supplies, components, materials and more. The biennial event is supported by several of Canada's best-known trade groups, including the Architectural Woodwork Manufacturers Association of Canada, Canadian Kitchen Cabinet Manufacturers, Wood Manufacturing Council and others.

In addition to the expo, plans are underway to present 2011 WMS attendees with the most extensive educational conference in the show's history. 

"We are committed to offering a timely and most comprehensive seminar program ever," said Rich Christianson, conference director.
"Our goal is to provide woodworking executives with the information that will help them improve their current operations while keeping an eye to potential growth opportunities for their businesses."

To learn more about WMS, visit

For information of exhibit sales and sponsorship opportunities, contact WMS Show Management at (800) 752-6312 or [email protected].


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