Windquest Companies rebranded as The Stow Co.
August 15, 2011 | 12:09 pm CDT
Windquest Companies rebranded as The Stow Co.

Closet and home-organization firm Windquest Companies, Holland, MI,  saying has experienced 25 percent year-over-year growth, also announced it has officially changed its name to The Stow Co.

"We expect our growth and the tremendous change in the category to continue,” said Eric Wolff, president and CEO. “The name we have taken brings clarity both within our organization and externally. It’s very specific to our identity," Wolff said. "It defines what we help people do. We help them put things in order and stay organized, making life more enjoyable." 

Founded 25 years ago by Dick DeVos—son of Amway Corp. co-founder Richard DeVos—Windquest Companies manufactures and sells home organization systems for closets, garages, home offices, pantries, laundry rooms, wall beds and entertainment centers, and storage design services. 

The Stow Co. says the name change does not affect its national brands (ORG,, Easy Track, and ProClosets and services, which include: ORG, a high-end service offering professional design and installation of customized organization solutions through its authorized dealer network;, an interactive Web solution that offers custom closet and home storage systems that are cut-to-fit and install; the Easy Track retail brand, which delivers do-it-yourself closet organization kits sold through select retail stores and home centers; and ProClosets, which supplies high-end custom storage systems to professionals in the home improvement industry. All of these products and services are now sourced in one location on the company’s newly launched Web site,

Have something to say? Share your thoughts with us in the comments below.