Wholesale Furniture Brokers acquired FollowFunction.com for an undisclosed amount. The business operations have already transitioned to Wholesale Furniture Brokers.


Wholesale Furniture Brokers said the acquisition is part of its expansion strategy which has also seen development of other niche sites and growth of core assets in the U.S. and Canadian markets. The company said it is open to further acquisitions.

FollowFunction.com was founded by Jeff Benzenberg and Steven Schranz. It caters to 12 vendors, including Offi, Mio Culture, Mint and the Design Can. Before it was sold, it had 96 products featured live on its Web site, including designer furniture, lighting, kitchen accessories, toys, kids furniture and mystery items.

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