MT. PROSPECT, IL – Vermont American Power Tool Accessories received the American Packaging Design Award, presented by Graphic Design USA and sponsored by Neenah Paper, for its new merchandising system. The system includes packaging and category management solutions, and point-of-purchase design. Vermont American said its merchandising system encourages sales growth by creatively enhancing the entire in-store experience.
The new design uses a large picture format to show the key application. Additionally, each package is clearly marked with the correct application use and accessory size. From a distance, shoppers can clearly identify the correct accessories by category, application and/or size, without associate assistance. The updated Vermont American merchandising system was designed to complement the new packaging for the entire line of core accessory items.
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