Woodworking Industry News
Vance Publishing enters new digital marketing service market
By admin

LINCOLNSHIRE, IL – Vance Publishing Corporation, a leading business-to-business media company, announces the launch of Vance Marketing Solutions, a digital marketing services business. To help its clients take advantage of today’s changing marketing environment, Vance Marketing Solutions will provide strategic Web development and digital marketing services.

Vance is officially launching the new division at three major upcoming trade shows, and companies can make an appointment in advance for one-on-one consultation during the show.

 

  • Sept. 24-26: Woodworking Machinery & Supply Expo, Toronto, ON, Canada
  • Oct. 2-5: Produce Marketing Association’s Fresh Summit International Convention & Exposition, Anaheim, CA
  • Jan. 14-15: Western Buying Conference (Salon), Las Vegas, NV

     

    Peggy Walker, President of Vance Publishing
    Peggy Walker, president of Vance, said “Vance Marketing Solutions underscores our company’s more than 70 years of commitment to the agriculture, professional woodworking and beauty industries. Our market expertise combined with our unique approach to developing online strategies will enable us to develop programs that truly fit our customers’ goals. While many publishers are cutting back due to declining print advertising revenues, Vance is continuing to invest to help its clients maximize their marketing dollars.”

    Vance Marketing Solutions is headed by Tom Denison, whose background includes business development at high profile marketing firms including Agency.com, iCrossing and Performics (now Google Affiliate Network). And on average, Denison’s team members have more than 10 years of digital experience. “We understand digital,” Denison says.

    Tom Denison, Vice President of Vance Marketing Solutions
    “We all know that in a recession, companies cut back on their marketing spend, but in this economy, companies also realize that they need to invest in the digital world for the future,” Denison says.

    Denison says Vance Marketing Solutions stands out because of the strategic approach it offers to its clients. “Our services are not only well-designed but they also support our clients’ business goals via a proven process.”

    Based in Lincolnshire, IL with offices in Lenexa, KS and St. Louis, MO, Vance produces magazines and newspapers, websites, mobile websites, e-newsletters, events and a radio show that cover the woodworking, beauty and agricultural industries.

    The difference between Vance Publishing and Vance Marketing Solutions' business

    		 Vance Publishing Vance Marketing Solutions
    Revenue model Advertising-based Project-based
    What they offer Media platforms where companies can place ads
  • Magazines
  • Newspapers
  • Websites
  • Trade Shows
  • Radio Show
    		•  Digital marketing consultation and execution to help companies improve their digital presence
  • Strategic website development
  • Email marketing
  • Search engine marketing
  • Mobile marketing
  • Social media marketing
    • Staff resources Reporters, Editors, Advertising Sales Marketing Consultants, Digital Specialists (Web analytics experts, SEO experts, PPC experts, web designers etc.)

    For more information on Vance Marketing Solutions please go to www.VanceMarketingSolutions.com or contact:

    Tom Denison, Vice President
    O: 847.634.4353
    [email protected]

    Anya Cheng, Brand Manager
    O: 847.415.8046
    [email protected]

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