Valspar launches new marketing programHIGH POINT, NC

– Valspar Wood Products has launched a national, fully-integrated distribution program to support sales of its wood coating products. Among Valspar's initiatives is an optimized product platform, re-labeling of the product line and a new website.

Valspar's website, valsparwood.com, now features e-learning videos, with step-by-step instruction on how to achieve any style or finishing technique. It also includes a discussion board and “Ask the Expert” functionality to foster communication and information-sharing with a Valspar expert, the company says. The site also offers a marketing toolkit of materials for the distributor, designed to facilitate communications with customers and foster sales. Materials on the site include branded e-blasts; pre-designed postcards, fliers and newsletters; and customizable print advertising. Key to the system is the ability for the distributor to upload customer information; and, with the push of a button, use the materials in the system to electronically communicate with customers or print customized materials for distribution.

Posted by Karen Koenig


Have something to say? Share your thoughts with us in the comments below.