– Valspar Wood Products has launched a national, fully-integrated distribution program to support sales of its wood coating products. Among Valspar's initiatives is an optimized product platform, re-labeling of the product line and a new website.

Valspar's website, valsparwood.com, now features e-learning videos, with step-by-step instruction on how to achieve any style or finishing technique. It also includes a discussion board and “Ask the Expert” functionality to foster communication and information-sharing with a Valspar expert, the company says. The site also offers a marketing toolkit of materials for the distributor, designed to facilitate communications with customers and foster sales. Materials on the site include branded e-blasts; pre-designed postcards, fliers and newsletters; and customizable print advertising. Key to the system is the ability for the distributor to upload customer information; and, with the push of a button, use the materials in the system to electronically communicate with customers or print customized materials for distribution.

Posted by Karen Koenig