GENEVA, SWITZERLAND -- A new study by the World Business Council for Sustainable Development, Energy Efficiency in Buildings: Business Realities and Opportunities, finds that key players in real estate and construction generally misjudge the costs and benefits of green buildings, creating a major barrier to more energy efficiency in the building sector.

Respondents to the 1,400-person global survey estimated the additional cost of building green at 17% above conventional construction, more than triple the true cost difference of about 5%. At the same time, survey respondents estimated greenhouse gas emissions by buildings at 19% of the world’s total, less than half the actual figure of 40%. Read more.

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