Primo International, a  furniture and mattress manufacturer and importer, has signed a licensing partnership with kathy ireland Worldwide.

According to John DeFalco, executive vice president of Primo, the agreement will result in an initial launch of up to 30 new Klik Klak Studio Sleepers, futons and other items beginning at the Las Vegas Market on Jan. 24.

"(T)he initial 30 items just represent our first steps together," DeFlaco said. "Kathy and her team are already working on additional pieces that will roll out later in the year and will also be shown in High Point, Montreal and Toronto."

"The partnership, along with Kathy's design direction, has been in the works for the past several months and we are truly proud and delighted to have this opportunity to develop a product lineup that supports Kathy's mission of "... finding solutions for families, especially busy Moms," DeFalco said.

Initial retail price points will range from $149 to $499.

"Comfort is not a trend. It is a revolution," said Ireland, CEO and chief designer for kathy ireland Worldwide. "Working with Primo International, who is at the forefront of this revolution in the home industry, is an exciting opportunity. Our team is at work finalizing new designs for our next market that will bring innovation and great style to kathy ireland Home by Primo International."

Former super model Kathy Ireland
now heads kathy ireland Worldwide,
a licensing company that includes 
agreements with multiple furniture
Primo Intl will expand its Klik-Klak studio
futon and bed program at the Las Vegas
Market designed and branded by kathy
ireland Worldwide.

kathy ireland Worldwide was recently recognized by 2010 License Global Magazine as the 28th most licensed brand globally. Worldwide retail sales exceeded $1.4 billion.

kathy ireland Worldwide products include furniture, flooring, lighting and accessories, window treatments, home office and entertainment furniture, leather and microfiber  upholstered furniture, infant, youth and adult bedding, apparel, kitchen cabinetry, skin care for men and women, ceiling fans, jewelry, greeting cards and much more.

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