HACKETTSTOWN, NJ — Mark Karas, CMKBD, the newly-elected president of the National Kitchen and Bath Assn. (NKBA), a non-profit trade association for the kitchen and bath industry, on Feb. 2 stated four areas for the NKBA to focus its efforts in 2010 to empower the association’s members to make the most of a recovering kitchen and bath market.

Education and Certification — Karas’ first goal for the association is to expand the NKBA’s educational offerings to provide opportunities for professionals involved in all aspects of the kitchen and bath industry, such as design, sales, installation and remodeling, among others. The NKBA will also work toward adding certifications and/or certificate programs, which currently include design and installation, to reach the entire industry. “I’m so proud to be an NKBA-certified designer, and I’d like for professionals in all segments of the industry to have the opportunity to distinguish themselves by earning NKBA certifications or certificates,” Karas said.

Consumer Awareness — “The NKBA is well-known among professionals involved in the kitchen and bath industry,” Karas explained. “Now we’d like for consumers to become more familiar with what the NKBA is, the valuable resources we provide to them, and why hiring or purchasing from NKBA members is so important.” The NKBA plans to achieve greater awareness among homeowners across the United States and Canada through advertising, public relations initiatives and the grass-roots efforts of members.

Member Communication — Job postings, interns, publications, events, discounts, consumer leads and marketing opportunities are just a few of the many benefits of NKBA membership, according to the association. In 2010, the NKBA will increase its efforts to communicate those benefits to members. The NKBA will launch more efficient communication, such as the upcoming MyNKBA, a customizable web portal that’s personalized according to each member’s local area and industry segment. MyNKBA will update members on the latest offerings without the need for frequent e-mail and newsletter updates.

Volunteer Leadership — In 2010, the association will strengthen its message to encourage members to become leaders on the local and national levels, and then work with those leaders to make full use of their skills and expertise to serve the NKBA membership.

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