LINCOLNSHIRE, IL -- The Interiors Media Network of Vance Publishing Corp. announces the launch of OasisForDesigners.com, the online destination for a new home furnishings brand called OASIS: Defining Kitchens & Baths.
OASIS is both a comprehensive Web site and visually engaging product magazine that connects kitchen and bath suppliers with the purchasers of residential kitchen and bath products. OasisForDesigners.com and OASIS magazine are part of Vance Publishing’s business-to-business home furnishings unit, which includes Furniture Style, Home Fashion Forecast, CLOSETS, CWB, Residential Lighting and Accessory Merchandising.
"OasisForDesigners.com will be unveiled in multiple phases," said Laurel Didier, Publisher of the OASIS brand titles. "We launched a teaser version of the site in November, at which designers can sign up to receive the magazine, and marketing partners can download the 2007 media kit.
"I'm excited about the next phase of the site, which will be available in February 2007," Didier said. "We will launch an engaging assortment of online tools that will be unlike anything kitchen and bath professionals currently use."
The second phase of OasisForDesigners.com will let viewers experience video tours of upscale kitchen and bath installations, use illustrated directories to source products for their latest projects, and exchange design advice and learn from industry peers through moderated forums and engaging blogs.
The OASIS brand includes a visually engaging, high-impact magazine that targets certified kitchen designers; interior designers; high-end and custom homebuilders; kitchen and bath design firms and dealers. The premiere issue—spring 2007—will reach a qualified circulation of 30,000 design professionals. In addition, thousands of copies will be distributed at the Kitchen/Bath Industry Show in Las Vegas, May 7-10.
"The Interiors Media Network covers the home furnishings sector from accent furniture to high-end closet design," said OASIS magazine Editor Julie M. Smith. "Creating a kitchen and bath magazine lets us serve a new audience within the residential furnishings space and thereby expand our unit's whole-home focus."
OASIS magazine's editorial coverage spans the entire products spectrum, from appliances and cabinetry to spas and whirlpools. Plus, it offers directional trend reporting and insightful trade show coverage.
Smith described the tabloid-size product as a cross between Furniture Style and Home Fashion Forecast magazines. "OASIS will offer the image-rich presentation of our Home Fashion Forecast supplement, crossed with the trend analysis, trade show coverage and fashion-forward reporting of Furniture Style," she said. "Readers can expect a visually engaging magazine that they'll want to reference project after project."
For more information, contact the OASIS staff at [email protected]. To qualify to receive the magazine, request more information about online newsletters or download a copy of the 2007 media kit, visit OasisForDesigners.com.
For more information:
Laurel Didier, Publisher
Julie M. Smith, Editor
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