CHICAGO

- Even before the furnishings firms announced ambitious market moves on Day 1 of NeoCon - with two major acquisitions announced before the first day had ended - they jockeyed for prominent parking positions for their delivery vehicles across from Chicago's Merchandise Mart.

 NeoCon's big vehicular marketing
 Paoli confirms  'We Live Wood"' on its semi, while KI shows its seating mobility. Izzy took another approach to celebrate 10 years.
 NeoCon's big vehicular marketing
 NeoCon's big vehicular marketing

Parked for the duration of the show, the full-sized tractors with brightly decorated trailers attached, deliver key marketing messages to the 40,000 architects and designers entering NeoCon 2011.

 Trucks from K1, All Steel, Davis Furniture Industries, All Seating and others line the avenue facing the Chicago River. The semi trucks convey scale and availability, and the domestic presence of the furnishings manufacturers.

On Monday, acquisitions by Haworth of Legacy Furniture and office systems  maker AIS buying CAF Contract Seating.

Find contiunous coverage of NeoCon 2011 at woodworkingnetwork.com

NeoCon's big vehicular marketing

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