LA MIRADA, CA – Makita USA, a manufacturer of professional, industrial-quality power tools, announced June 11 that it has become the official tool sponsor of the 2007 CONCACAF Gold Cup, the main national soccer competition of the CONCACAF national teams.

In addition to its sponsorship of the CONCACAF Gold Cup, Makita is also the official tool sponsor of Major League Soccer (MLS). In addition to its sponsorship of MLS, the company is also a sponsor of the Mexican National Soccer Team during its tour of the United States in 2007. This sponsorship activity has allowed the company to extend its marketing reach.

“With our sponsorship of soccer, we use the excitement and energy of the sport as an effective vehicle to connect with power tool end users,” said Brent Withey, Makita brand manager. “Makita’s sponsorship of the prestigious Gold Cup competition takes our participation in the sport to an even higher level.”

The 2007 CONCACAF Gold Cup is being hosted by the United States, with participating nations from North and Central America and the Caribbean islands. In addition, up to three entrants from the other world football confederations are invited to play in the final tournament.

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