Lyptus tops consumer wood study

FEDERAL WAY, WA -- Lyptus beat out black cherry, white oak, European beech and three other hardwood species in a 2010 study that evaluated consumers' preferences.
 
The study, conducted by the USDA Forest Service, University of Wisconsin and Virginia Tech, surveyed 1,008 participants at shopping malls in Wisconsin, Maryland, Massachusetts and Virginia. 

Participants of the study were asked to rank the aesthetic attributes of each hardwood, including color and color intensity, grain density and pattern, warmness and coldness, naturalness and finish.

Lyptus, produced by Weyerhaeuser,  had the best overall attribute mean at 2.11 (where 1 was by the high score and 7 the low); black cherry came in second at 2.41.

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Lyptus winning the consumer preference hardwood study.

Posted by Rich Christianson

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