CARTHAGE, MO - Furniture and bedding component manufacturer Leggett & Platt shows it is 127-years-young by launching a social media campaign to drive consumer buys of mattresses, for which it makes components.
The YouTube video includes a Betty White-like character explaining that through October 11, visitors to Leggett & Platt's The Virgin Mattress YouTube Channel can compete to win a new mattress made with VertiCoil Edge innersprings, valued at approximately $1,300. VertiCoil Edge, the newest technology in innerspring, is part of the VertiCoil family, which enjoyed the most successful product launch in the history of Leggett & Platt's Bedding Group. To enter the contest, visitors must upload a video response to The Virgin Mattress Contest video, sharing why they deserve a new mattress.
The Virgin Mattress Contest is part of a new social media campaign Leggett & Platt designed to connect with consumers. At the conclusion of the contest, the Leggett & Platt plans to launch a series of comedic webisodes that follows a couple in their quest to fight off an arch nemesis and save the family mattress store from financial ruin.
Have something to say? Share your thoughts with us in the comments below.