CRANBURY, NJ --

LaJobi Inc., a designer, manufacturer and distributor infant and juvenile furniture, signed a multi-year licensing deal with kathy ireland Worldwide as the exclusive nursery furniture licensing partner for kathy ireland Home.

LaJobi and kathy ireland Home, together will introduce a line of wood nursery furniture, glider chairs, ottomans and crib mattresses. Cribs in the collection will be Lifestyle cribs which convert from crib to toddler bed, day bed, or a full size bed offering multiple uses from infancy to adulthood and allowing the furniture to grow with the child.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi of Carnbury, NJ,  manufactures markets and distributes five brands of juvenile furniture: Bonavita, Babi Italia, Europa Baby, Graco and Serta crib mattresses.

LaJobi was the first to design, manufacture and introduce the Lifestyle crib,  recognized as a Consumer's Digest Best Buy.


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