Furniture manufacturer and retailer La-Z-Boy announced that Brooke Shields will star in a new brand campaign scheduled to debut this fall. The campaign will feature "the real, relaxed side of Brooke Shields" and the variety of La-Z-Boy furniture.

The campaign will focus on "convincing female consumers that La-Z-Boy comfort fits their lifestyle," as well as educating them about the company's wide selection of great-looking furniture beyond the company's well-known recliner.

"I love the La-Z-Boy brand and grew up with La-Z-Boy furniture in the house, so I was familiar with its quality, durability and comfort – and as a Mom I really appreciate it," Shields said. "What surprised me about La-Z-Boy was the wide variety of sofas, sectionals and other furniture they offer in addition to the iconic recliners. I'm excited to help La-Z-Boy spread the word that you don't have to sacrifice comfort or break the bank to create a fabulous looking room."

The ad campaign, which is being created by La-Z-Boy agency of record, RPA, will launch this fall with broadcast, print and other campaign elements. The national cable TV buy includes more than 20 networks, including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.

Read La-Z-Boy's press release.

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