KraftMaid Cabinetry relaunches websiteANN ARBOR, MI

- KraftMaid Cabinetry, manufacturer of semi-custom cabinetry, recently launched its new website, KraftMaid.com. According to the company, it is designed to help visitors creatively visualize home spaces using cabinetry. Features include a new, easier-to-navigate design template, which the company says will enhance accessibility to the website's photos, design ideas and cabinetry information, allowing visitors to create living spaces with their own unique personal style.

"We're excited about the redesign of the KraftMaid website," said Mark Ayers, vice president of marketing for KraftMaid. "While the earlier version held a wealth of information, it was missing interactivity. The new website has been built to better address the needs of designers and homeowners and provide tools to help them plan and execute design projects."

Additional features include the Style Quiz tool, an enhanced store locator and a better product visualizer, which KraftMaid says makes planning a project easier and more engaging, and can help to better prepare homeowners to visualize style options in their new kitchens and baths before they visit a KraftMaid showroom. Also, the redesigned KraftMaid.com features an intuitive search tool on every page, enabling users to find information quickly and easily. In addition, homeowners seeking expert insights on their personal projects can contact a KraftMaid designer through the website's Ask A Designer contact form.

Posted by Michaelle Bradford

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