KYLE, TX – Custom millwork manufacturer K&J Woodworks announced a new retail initiative called Design Synergy, which the company said is a simple, hands-on approach that empowers the retailer to collaboratively design custom millwork store fixtures affordably.

“K&J’s strength is that we are not the low-cost producer,” said Fred Kickertz, business strategist for K&J. “In the fixture industry, the low-cost producer dominates the industry. This is not our game. We appeal to customers who want innovative design and engineering processes that produce a quality product, one that delights the customers (shoppers) who are our customers’ customer.”

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