ATLANTA -- IWF and the International Surface Fabrication Association are partnering together on a one-day symposium Aug. 24h titled “Turning Opportunity into Profit.”

The program is designed to provide countertop and cabinetry companies with information that will enable them to improve their manufacturing process, implement new technology, market to their potential customers and make a profit.

The program will include the following topics and speakers:

“Welcome and Opening remarks" by Evan Kruger of Solid Tops LLC and president of ISFA;

“Money on the Table: Don’t Forget the Countertop” by Russ Berry of A.S.S.T. and a member of ISFA Board of Directors;”

"Cutting Edge Materials: Performance Characteristics & New Applications, by Russ Berry;
“What Architects Want: How to Host a Killer Specifier’s Event, by Grant Garcia of Sterling Surfaces;

“What it Takes to Gear Up for Countertop Fabrication;" speaker TBA;
“Outsource vs. In-House: The Profitability Tipping Point” by Mike Job of Quality Surfaces and a member of ISFA Board of Directors;

“Survey Says…Countertop Trends, Margins & Pricing, Consumer Preference” by Russ Lee, executive director of ISFA and Kevin Cole of ISFA; and

“Putting It All Together: Case Study” by Russ Berry.

“The new Symposium provides a new educational opportunity for cabinetry and countertop professionals at IWF. The opportunity to learn from leaders and see the new technology on the show floor can only happen at this tradeshow,” commented Riccardo Azzoni, IWF 2010 chairman and president of Atlantic Machinery Corp. based in New Millford, CT.

“As with any educational event, what make this Symposium so valuable is the line-up of qualified presenters, who approach their topics with a wealth of knowledge and hard-won industry experience. For the advanced registration price of $175 you have the opportunity to get face-to-face with the decorative surfacing industry’s best and brightest for the entire day and see new products at IWF. It’s simply one of those deals you can’t afford to pass up,” added Russ Lee, executive director of ISFA.

For more information about the IWF 2010 Technical Conference program go to

About IWF- International Woodworking Machinery & Furniture Supply Fair-U.S.A. ®

IWF 2010 will take place Wednesday – Saturday, August 25-28, 2010 at the Georgia World Congress Center in Atlanta, Georgia, and is owned and sponsored by American Home Furnishings Alliance (AHFA), Wood Machinery Manufacturers of America (WMMA), Woodworking Machinery Industry Association (WMIA).
For more information about the International Woodworking Machinery and Furniture Supply Fair-USA®, go online to, email [email protected] or call 404-693-8333.

About ISFA: The International Surface Fabricators Association.

The International Surface Fabricators Association (ISFA) is a not-for-profit trade association dedicated to helping its members become more profitable through education, fostering professionalism, and promoting the countertop industry. For more information go online to or contact Kevin Cole at 877-467-1132 or [email protected].

Source: IWF

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