ATLANTA — Despite the potential loss of more than one-third of its 2008 exhibitor base, IWF management said it is moving forward, with 700 contracted exhibitors committed to the biennial show. The International Woodworking Machinery & Furniture Supply Fair-USA is the largest woodworking show in North America and will be held Aug. 25-28 at the Georgia World Congress Center in Atlanta.

“It’s difficult out there and we understand the challenges everyone is facing as the whole industry looks for ways to move from treading water to heading upstream. The fact is, we have 700 companies that are making a strong statement by deciding to invest their marketing dollars in IWF 2010 to reach their potential buyers and we will do everything we can to ensure they do,” said Riccardo Azzoni, IWF 2010 chairman and president of Atlantic Machinery Corp.

”There are exhibitors who have had to make some very difficult choices, and we understand that and respect their decisions, and look forward to these companies exhibiting at IWF again in the future. We have a commitment to the industry to showcase the best the industry has to offer in machinery, supplies and services and we will continue to do what we have always done, which is to bring buyers and exhibitors together at IWF,” said Patrick LaFramboise, president & CEO of IWF.

“Industry leaders need a strong event where they can see new products, get training and network with their peers. IWF is the place where the industry meets, and be assured, attendees will find what they need at IWF and exhibitors will continue to see the most qualified buying audience in the industry,” Azzoni added.

Show officials said they are expecting good attendance. IWF conducted an electronic survey in December to previous attendees of the 2006 and 2008 fairs. According to show management, 28.26% indicated they would “definitely attend” IWF 2010; 38.46% indicated they were “very likely to attend,” and 23.41% responded they were “somewhat likely” to attend IWF 2010.

In addition to the exhibits, IWF will conduct 21 sessions at the 2010 Technical Conference, and five conference tracks: Business Management, Production Strategy, Manufacturing Techniques, Green/Environmental and Non-Wood-Based sessions. IWF also will feature industry-specific half-day and full-day educational symposiums.

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