ATLANTA, GA — The International Woodworking Machinery & Furniture Supply Fair-U.S.A. announced a new incentive package for exhibitors of the 2010 show, Aug. 25-28 at the Georgia World Congress Center.

The Exhibitor Cost Assistance Program is in response to helping exhibitors defray costs in light of the global economic downturn.

“The IWF Board of Directors recognizes the importance of investing in our industry by providing our exhibitors financial assistance to help them showcase their products at IWF,” said Riccardo Azzoni, IWF 2010 Chairman and President of Atlantic Machinery Corp., based in New Millford, CT.

IWF will provide a credit of $1 per square foot that each of our paid exhibitors take at the 2010 Fair for use towards drayage and/or electrical services use at IWF. Azzoni cited an example: “For An exhibitor with a 1,000-square-foot booth, IWF will pay $1,000 towards the exhibitor’s GES drayage bill. If the IWF credit is greater than the exhibitor’s drayage bill, the remaining credit will be applied towards the exhibitor’s Georgia World Congress Center electrical bill.”

“Our industry needs to see the great products that we all have to offer at IWF, Azzoni added. “The Exhibitor Cost Assistance Program will help the exhibitors demonstrate the best products the industry has to offer and anything else would be short-changing our attendee/buyers.”

For more information on the Exhibitor Costs Assistance Program please contact IWF at iwf@iwfatlanta.com.

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