LEHI, UT — The International Surface Fabricators Assn. (ISFA), a not-for-profit countertop trade association, has announced Phase I inauguration of its new Web site at isfanow.org. Targeted to consumers, architects, interior designers and other specification professionals, the site is positioned as the ultimate resource for all things countertop, according to the ISFA. Visitors to the Web site will be able to access information on all major types of decorative surfaces, interact with fabricators and find an ISFA Countertop Professional to do their work.

Phase II construction of isfanow.org is currently underway and will feature an enriched Web environment directed at countertop professionals and more specifically, ISFA members. Utilizing Web 2.0 technology, the fabricator section of the site will allow members to update their business information online, upload and access media-rich content to a searchable and site-wide integrated resource library, participate in discussions with other industry professionals on the ISFA bulletin board and create and/or participate in topic-specific blogs.

“As proud as we are of the new site, there is much, much more to come, in terms of functionality and information resources,” explained Russ Lee, ISFA executive director. “Our aim is to make isfanow.org a living, breathing window into the entire decorative surfacing industry. As such, we will rely on — and will welcome – input and contributions from all players in the industry. That said, the primary purpose of the site is to deliver more customers to our members, and we are encouraged by the early results of the ‘Find A Countertop Professional’ section.”