NASHVILLE – Hickory Hardware recently won a first-place 2008 B2B Ace Award for its “Blueprint” advertisement. The ad was conceptualized and designed by Koroberi, a full-service integrated marketing agency and Hickory Hardware’s agency of record.
The advertisement features a residential blueprint as a backdrop for product photography, with a headline that reads “Your Home for Hardware.” The copy and graphics work together to emphasize that Hickory Hardware provides hardware for the entire home.
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