HOCHST, AUSTRIA – Over the past few months, Grass and Mepla-Alfit have conducted product range optimization. 

The resulting product group will be completely geared towards the GRASS brand over the coming year, the company said. Additionally, the Hetal Works products will be rebranded with the GRASS name by May 2009, and will be marketed through the GRASS Group sales division.

The Hetal Works will remain an autonomous company, however, the company’s product range will be expanded. Grass said its new product portfolio will be of benefit to its worldwide customers and partners. Walter Graf, Hetal’s head of sales, will also assume the role of head of export for the GRASS Group within the new GRASS sales organization.