CHICAGO -- Retired Gen. Colin Powell addressed 10,000 in the opening keynote of the U.S. Green Building Council’s (USGBC) Greenbuild International Conference & Expo on November 17.

The Greenbuild 2010 opening keynote address at a plenary session that also included a discussion between political pundits Mary Matalin and James Carville and remarks from USGBC President, CEO and Founding Chair Rick Fedrizzi.

“Leadership has to be passionate. Each person involved must believe they have a purpose,” Powell said. 

As of the first morning of Greenbuild, more than 25,000 attendees from 112 countries had registered to attend education sessions and the expo at Chicago's McCormick Place.

“The leadership of the green building community is at the heart of Greenbuild,” said Fedrizzi. “This year us all about Generation Green: Redefining Our Future – and today, I see that we are collectively the most important catalysts for the change that will result in the greatest consumer, cultural and market revolution in America. Together we deliver through the built environment immediate and measurable improvements in our overall quality of life.”

Read the U.S. Green Building Council's press release.

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