ST. LOUIS, MO – Furniture Brands Int’l. Inc. revealed a new strategic plan that includes restructuring the furniture-design pipeline, setting up a supply chain subsidiary in China and combining scattered administrative functions, according to STLtoday.com.
The goal of the turnaround plan – which calls for hiring a chief marketing officer to manage the design process – is to cut inefficiencies and highlight the Clayton-based company’s brands, including Lane, Broyhill and Thomasville.
The company’s turnaround plan includes a new operation that will replace its network of furniture buying in China, Vietnam and Indonesia. FBN Asia, set to start next year, will cut out middlemen and be responsible for buying wooden furniture, testing for quality, negotiating on price and taking advantage of excess factory capacity in Asia.
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