ST. LOUIS, MO – Furniture Brands Intl announced the expansion of its licensing program beyond the current Thomasville platform to include several other brands.
“Expanding our licensing program helps deliver the ‘Build our Brand Power’ element of Furniture Brands’ strategic plan,” said Ralph P. Scozzafav, chairman and CEO. “A robust licensing program will focus on leveraging the power of our market-leading brands into new and adjacent home furnishings categories. This increases consumer awareness for our core furniture offerings and creates an additional income stream that provides a tangible return on our brand equity.”
The new licensing program will be led by Shelley Peters, Furniture Brands’ director of licensing. Peters will now coordinate licensing opportunities for Thomasville, Lane, Broyhill, Drexel Heritage and Henredon.
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