MINNEAPOLIS, MN — The Forest Stewardship Council U.S. has appointed Etienne McManus-White as chief marketing officer. She will lead all marketing efforts for the FSC, including the execution of U.S. consumer strategy and corresponding campaigns and will also serve as a principal liaison with all FSC business partners.

“I am thrilled with the depth that Etienne brings to one of the most critical functions of the FSC, creating market value and demand for exemplary forest management. Etienne has proven success building consumer-facing brands and solving complex marketing challenges,” Corey Brinkema, president of FSC US, said in a statement. “She is an extraordinary addition to our U.S. team at a time when the FSC brand is gaining incredible traction with both industry and consumers alike,” he added.

“I am excited to contribute to FSC’s vital efforts on behalf of the world’s forests and am impressed with all that FSC has achieved, especially in business-to-business channels,” said McManus-White. She added, “One of my primary objectives will be to grow and enhance the platform for all communications and activities to accelerate consumer interest in FSC-certified products.”

Posted by Karen Koenig