Do It Best extends promo service contractFORT WAYNE, IN --

 Do It Best Corp., a lumber, hardware and building materials cooperative, has extended its subscription with DemandTec Inc. to provide Planning & Management and Promotion Execution software services.

The software will help Do it Best Corp. manage promotions at its 4,000 member-owned stores.

The DemandTec services manage the complex process of planning promotions and creating highly versioned marketing materials that target unique shopper segments, and are localized for different region, demographic and store nuances.

Posted by Rich Christianson

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