JAMESTOWN, NY -- Bush Industries, Inc., a manufacturer of furniture for work and home, announced it has rebranded its commercial furniture division as BBF (Bush Business Furniture).
Bush unveiled the new BBF this week, as well as two new commercial collections, at NeoCon Worldâs Trade Fair at the Merchandise Mart in Chicago, June 14-16.
"Over the past year, Bush Industries has engaged in a significant undertaking focused on a new approach to the commercial office furniture market. We are proudly introducing this approach through the rebranding of our commercial division as BBF," said Jim Sherbert, CEO of Bush Industries, Inc.
BBF seeks to capitalize on the furniture needs of small- and mid-sized, as well as home office furniture.
"Our reasoning behind the BBF rebranding is pretty straightforward â we wanted to create a more flexible, contemporary brand that is well positioned for a changing economy, while designing products, services and programs that focus on growth opportunities in a dynamic market," said Mike Chefalo, vice president of product management, commercial products.
Two new lines introduced at NeoCon
BBF introduced two new modular desking and storage furniture systems at NeoCon, Sector and Momentum.
Both the Sector and Momentum collections are modular lines designed to meet the needs of evolving office environments and contemporary work styles. The products offer enhanced communication, collaboration and cost control features, with the ability to easily adapt to the modern officeâs changing needs.
Sectorâs contemporary design supports todayâs technologies with robust wire management capabilities, adequate storage and ample workspace. The new collection is suitable for a wide variety of work settings including conventional and alternative office environments, as well as home offices. Sector products are mobile and lightweight, providing the flexibility needed when working in groups.
The new Momentum line supports collaborative, open-
office layouts where increased communication is critical for productivity. The designs are modern, clean, fresh and bright. Momentumâs multi-height work surfaces and storage units can be configured and reconfigured to fit changing work patterns, while providing both personal space and opportunity for interaction.
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