JAMESTOWN, NY – RTA furniture manufacturer Bush Industries Inc. says 2010 was a successful year, with its rebranding efforts, new product lines, and new partnership initiatives with kathy ireland Worldwide (kiWW) and Christopher Lowell.

Additionally, Bush announced this year the addition of three new team members who have played a pivotal role in the rebranding efforts and will continue to implement the company’s marketing strategy moving forward. Earlier this year, Mike Chefalo joined as vice president of product management, commercial products and Barbara O’Connell joined as brand manager. Both Chefalo and O’Connell are responsible for the overall branding, product launches and strategic planning for BBF (Bush Business Furniture). Gail Schwartz also has joined as director of Merchandising for the Bush Furniture division, specifically focused on programs related to the kiWW® collaboration.

“Despite a challenging economy, Bush Industries has accomplished some significant goals over the past year with our new product launches, partnerships and rebranding efforts,” said Jim Sherbert, CEO of Bush Industries. “We’re excited to add to our team three talented individuals who will play major roles in our marketing initiatives, strengthening our brands and continuing to establish Bush as a trusted leader in the industry.”

Read more about Bush’s strategic initiatives.

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