In its bid to charge up retail furniture sales, Bush Industries says it is expanding its nationwide sales force and returning to the High Point Furniture Market.
Karl Eulberg, named VP sales in January, says he will add 10 additional independent sales representatives in six regions from coast-to-coast to support the the office and residential furnishings manufacturer's new push to expand sales.
Joining Bush after 20 years in sales management with global furniture manufacturers, Eulberg is driving business development for the company's Home Furnishings channel, which includes the kathy ireland Office by Bush Furniture line. Before joining Bush, Eulberg managed sales of the kathy ireland line for Martin Furniture.
"Since joining our company earlier this year, Karl has played a pivotal role in creating new multi-channel sales opportunities for Bush Industries," said Jim Sherbert, CEO of Bush Industries. "We're thrilled to be adding new team members to the Bush family and increasing our reach across the country. As we expand the kathy ireland Office line, our new sales team will be critical and a driving force in guaranteeing success."
Next week, Bush Industries returns to High Point (NC) Market 2011, April 2-7. The furniture manufacturer will be showcasing the kathy ireland Office by Bush Furniture line, which features home office furnishings coordinated with entertainment and storage solutions and accessories. Bush Industries signed an exclusive deal to manufacture the kathy ireland furniture line last year.