LEXINGTON, NC -- Bob Timberlake Inc., which recently ended a 20-year licensing partnership with Lexington Furniture, has entered into a licensing agreement with Century Furniture for the World of Bob Timberlake furniture line.
The Winston-Salem Journal reported that Timberlake interviewed more than 15 companies since the fall of 2009, in anticipation that its agreement with Lexington Furniture would end December 31, 2010.
Bob Timberlake according to reports, has already designed new home furniture that will be introduced by Century Furniture this spring.
Century of Hickory, NC, will reportedly produce high-priced upholstery products and case goods. Linwood Furniture of Lexington, will manufacture some of the mid-range or lower-priced Timberlake products exclusively for Century.
Bob Timberlake, a prolific and successful artist, launched a highly successful licensing company, Bob Timberlake, Inc., in 1990, with The World of Bob Timberlake collection of furniture. Some analysts regard it as the launch of the concept of branding a furniture collection according with a famous personality or lifestyle concept.
Marketed as âThe Antiques of the future,â seven additional lines have been released: Old Salem in 1994, An Arts and Crafts Collection in 1998, Riverwood in 1999, Lodge in 2000, GrandKids in 2001 and Vintage Reserve in 2002. Bob Timberlake, Inc. says the furniture has passed the $1 billion mark in wholesale sales and Bob Timberlake has licensed products to over 20 leading manufacturers in many other areas including home textiles, home furnishing accessories, building products, and apparel.
Read WWN article about Bob Timberlake's break up with Lexington Furniture.
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